I Build ROI-Driven Growth Engines
ex-Facebooker, Technical Marketer, and Fractional CMO. I've helped startups raise $50M+ through data-driven revenue engines that drive ROI.
Trusted by startups and enterprises:
Why Founders Choose Me
I've been in your shoes—built my own ventures and scaled others from zero
I understand the unique challenges of early-stage growth because I've lived them. As a founder who bootstrapped to $1.5M ARR and a marketing leader who's taken startups from seed to Series A, I know what it takes to find product-market fit, build sustainable acquisition channels, and prepare for your next raise.
At Enki, I joined as employee #9 and scaled the product to 2.5M users with 150% subscriber growth in 6 months—all while maintaining an 8.5x ROAS. As fractional Head of Marketing at Athena Club, I built the growth playbook that helped them raise $15M Series A from Ulta Beauty—scaling from seed to institutional funding.
Unlike agency marketers, I've managed P&L, built products (just launched TalentTuner.app), and understand the technical side—I can speak engineering, design, and data science. This means faster execution, better cross-functional alignment, and marketing that actually drives revenue.
Startup DNA
Founded 2 ventures, employee #9 at Enki, understand burn rates and runway extension
Investor-Ready Growth
Helped secure $90M+ in funding/exits through metrics that VCs care about
Education
Bachelor of Commerce - Queen's University
Major in Marketing & Finance (GPA: 3.9)
Location
Toronto, Canada
Professional Experience
A journey of leadership, growth, and innovation
Founder and CMO
K.H. Growth Consulting
Jan 2023 - PresentBuilt a lean consulting practice serving as fractional CMO for 15+ startups. Key win: Athena Club, where I led marketing from seed to $15M Series A (Ulta Beauty), scaling DTC revenue 400% while reducing CAC by 55%. Specialize in capital-efficient growth—average client achieves 3-5x revenue growth.
Joined as employee #9, scaled to 2.5M users and 150% subscriber growth in 6 months. Built growth engine from scratch: 8.5x ROAS on paid, 250% enterprise growth, secured $2M seed round. Left product positioned for Series A with strong unit economics.
Founder and CMO
FB Marketing School
Sep 2020 - Jul 2023Bootstrapped to $1.5M ARR with zero funding. Built and launched 50+ hours of content, 5,000+ paying customers, 85% course completion rate. Proved product-market fit with 90% of students reporting measurable ROI within 90 days.
Global Solutions Partner
Facebook (META)
Apr 2018 - Aug 2019Managed global client partnerships with Netflix, eBay, Amazon, and Uber. Exceeded sales quotas for 4 consecutive quarters, delivering 129% average quota attainment and contributing to $377M (+60% YOY) revenue growth.
Client Solutions Manager
Facebook (META)
Oct 2016 - Jun 2019Marketing solutions expert for major CPG accounts including Coca-Cola, Nestlé, P&G, J&J, and Capital One. Averaged 120% quota attainment with measurable ROI outcomes and strategic campaign execution.
Digital Media Performance Manager
Rogers Communications Inc.
Oct 2015 - Oct 2016Led digital efforts for Rogers Wireless & Sportsnet, managing digital campaigns & performance across Facebook, Google, Snapchat, Programmatic/Display; achieved 90% increase in customer acquisition rates.
Digital Media Buyer
Carat, Dentsu Aegis
Aug 2014 - Apr 2016Lead social buyer (Facebook & Twitter) on the Procter & Gamble digital portfolio – managing ~$1.3MM per month in social buys while addressing key P&G business challenges by scaling conversions, testing methodologies, and optimizing campaigns.
Featured Projects
Innovative solutions driving real business results
TalentTuner
AI-powered resume optimization and ATS scanning SaaS platform. 100% solo developed and launched, now handling all marketing and GTM strategy.
FB Marketing School
Founded and scaled global edtech platform serving 5,000+ professionals across 110+ countries. Built learning community of 30,000 marketers.
Ad Optimum
Built rapid ad testing SaaS platform for Facebook & Instagram creative optimization. Developed automated survey system measuring 17 quality metrics across the purchase funnel.
Client Portfolio
Trusted by leading brands and high-growth startups
Fractional Head of Marketing during critical growth phase. Built scalable acquisition funnels and conversion optimization systems that supported institutional funding round.
Deployed Ad Optimum testing platform for campaign optimization. Automated creative testing pipeline delivered measurable performance improvements at scale.
Head of Marketing at early-stage startup. Built 0-to-1 marketing function, scaled user acquisition, and supported Series A positioning.
Portfolio Impact
Trusted by Industry Leaders
What I Bring to Your Startup
Full-stack marketing capabilities with a founder's mindset
Early-Stage GTM
- 0-to-1 Marketing Builds
- Product-Market Fit Discovery
- First Marketing Hire
- Scrappy Growth Tactics
- Founder-Led Sales Support
Revenue Generation
- $0 to $1M ARR Playbooks
- 8x+ ROAS on Paid Channels
- CAC Payback < 6 Months
- Product-Led Growth Loops
- LTV:CAC Optimization
Technical Fluency
- SQL for Growth Analytics
- Martech Stack Building
- API Integrations
- Ship Code (Built TalentTuner)
- Engineering Collaboration
Fundraising Support
- Pitch Deck Creation
- Growth Metrics Dashboards
- Investor-Ready Reporting
- Due Diligence Prep
- Series A Positioning
Capital Efficiency
- Burn Rate Optimization
- Organic Growth Channels
- Community-Led Growth
- Content That Converts
- Viral Mechanics
Founder Experience
- P&L Management
- Built 2 Profitable Ventures
- Hiring & Team Building
- Startup Hustle Mentality
- Wear Multiple Hats
Metrics That Move Investors
Real results from real startups
Users Reached at Enki
Led marketing strategy achieving 150% subscriber growth in 6 months, surpassing 2.5M professional users
Revenue at Meta
Contributed to $377M (+60% YOY) yearly revenue through strategic global client partnerships
Startups Scaled
Successfully scaled growth and profitability across diverse industries including notable exits
ROAS Achieved
Consistently delivered exceptional return on ad spend through strategic campaign optimization
Countries Reached
Built global edtech platform serving marketing professionals worldwide
Customer Acquisition Increase
Achieved significant improvement in customer acquisition rates through strategic digital campaigns
Technical Marketing Engineering
I don't just run campaigns—I build the systems and automations that scale marketing operations
Engineer Marketing Systems, Not Just Strategies
Most marketers optimize existing tools. I build new ones. From full-stack SaaS platforms to automated testing pipelines, I solve growth problems with code and data—giving startups custom competitive advantages their competitors can't buy off the shelf.
TalentTuner
100% Solo BuiltSophisticated ATS resume scanner with 4-stage analysis pipeline combining programmatic parsing, AI-powered keyword intelligence, weighted scoring algorithms, and contextual gap detection. Goes beyond simple keyword matching with semantic analysis and actionable optimization recommendations.
4-Stage Analysis Pipeline
Ad Optimum
Led DevelopmentAutomated ad testing platform with MTurk integration, predictive analytics, and real-time report generation for DTC brands.
End-to-End Automation Pipeline
ABM Qualified Lead Engine
Enki Enterprise GrowthSemi-automated B2B acquisition funnel combining hyper-targeted LinkedIn campaigns, sequential email nurturing, and CEO-led touchpoints. Built multi-channel ABM system targeting enterprise learning & development teams with personalized outreach at scale.
Multi-Channel ABM Funnel
Marketing Automation & GTM Engineering
Data Pipeline Architecture
Build custom ETL pipelines, attribution modeling, and real-time dashboards that turn messy marketing data into actionable insights.
Marketing Automation Systems
Create intelligent workflows for lead scoring, email sequences, content personalization, and campaign optimization at scale.
API Integrations & Webhooks
Connect disparate tools into unified growth engines. Built integrations with Stripe, OpenAI, Facebook, Google, and 15+ marketing APIs.
Growth Experimentation Platforms
Design and implement A/B testing infrastructure, feature flagging systems, and statistical analysis frameworks for data-driven growth.
Why Technical Skills Matter for Marketing Leaders
No waiting on engineering sprints. I prototype, test, and deploy marketing solutions in days, not quarters.
Custom solutions for competitive advantage. Why pay $50K/year for tools when you can build exactly what you need?
Bridge marketing and product teams. I understand technical constraints and can advocate for growth-driven engineering priorities.
Scale Your Marketing Without the Full-Time Cost
Fractional marketing leadership and strategic consulting for ambitious startups
Fractional CMO
2-3 days per week
Strategic marketing leadership to accelerate your growth and prepare for your next funding round.
Ideal for: Seed to Series A startups ready to scale
- Full-stack growth strategy and execution
- Build and mentor your marketing team
- Implement scalable marketing systems
- Data infrastructure and attribution
Growth Sprint
Intensive 1-week audit
Deep-dive analysis to uncover growth opportunities and optimize your marketing spend.
Ideal for: Companies needing quick wins and clear direction
- Complete funnel analysis and optimization
- Channel performance audit
- Competitive landscape review
- 90-day actionable growth roadmap
Marketing Systems
Custom tech solutions
Custom-built marketing technology to give you a competitive edge and automate growth.
Ideal for: Teams ready to automate and scale efficiently
- Marketing attribution and analytics platforms
- Automated testing and optimization tools
- Custom dashboards and reporting
- API integrations and data pipelines
Why Founders Choose Me Over Agencies
| Typical Agency | Freelancer | Me (Ex-Facebook + Founder) | |
|---|---|---|---|
| Cost | $20-40K/month | $3-5K/month | $8-12K/month |
| Experience | Junior team | Limited | 10+ years, $50M+ raised |
| Technical Skills | None | None | Build custom tools |
| Startup Experience | Theory only | Some | Founded 2, scaled 15+ |
| Results Guarantee | No | No | 30-day guarantee |
Ready to Accelerate Your Growth?
Let's discuss how I can help you build marketing systems that scale.
Custom packages available • Equity participation considered for right opportunity
Let's Build Something Great
I help ambitious founders scale from seed to Series B
Your next marketing leader is a former founder
I've been where you are—fighting for product-market fit, extending runway, preparing for the next round. Let's talk about how I can help you hit your growth milestones without burning cash.